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27 Jun 2015 - 10:50:26

W Hotels Worldwide, will.i.am and The Coca-Cola Company Introduce the EKOCYCLEâ„¢ Brand to W Hotel Guest Rooms across the Globe



NEW YORK--(BUSINESS WIRE)--W Hotels Worldwide, part of Starwood Hotels Resorts Worldwide, Inc.

(NYSE:HOT), today announced a new partnership with global music artist

and entrepreneur will.i.am and The Coca-Cola Company to shake up the

hotel industry, one guest room at a time. Together, they are bringing

the EKOCYCLE(TM) brand to W Hotel rooms around the world, changing sheets

and changing minds.

W Hotels will soon begin re-making their beds with new EKOCYCLE(TM) branded

sheets, which are made in part with rPET (polyester partially made using

recycled plastic). Rolling out into W Hotels in North America first with

global properties to follow, each king size sheet set utilizes

approximately 31 recycled 20 oz. plastic bottles - which equates to more

than 268,000 plastic bottles across all W Hotel beds in North America.

The result is bedding that is as luxurious as it is environmentally

conscious, ensuring that guests continue to have the same incredibly

comfortable sleep they have come to expect from a night in a W Hotel

bed. Guests can rest assured that they won't feel a difference, as the

more sustainable sheets are made using the same high quality process as

the W brand's current bedding, with the only difference being the use of

recycled polyester instead of new polyester.

W Hotels and the EKOCYCLE(TM) team didn't stop with changing the sheets.

Together, they wanted to recycle even more plastic, so they turned their

attention to the nightstand and created a colorful little bedtime

companion. The "Mobile Charger and Accessory Valet" (MCAV), is a

multi-tasking USB charging device that also acts as a jewelry/watch

stand and an alarm clock. Developed by Miniwiz, an emerging engineering

firm from Taipei focused exclusively on post-consumer recycled material

design applications, the MCAV is partially created out of three recycled

plastic bottles and is available in six colors, including gold, red, hot

pink, black, white and silver. These devices will soon be bedside in

every W Hotel room around the world, powering up devices and waking up

guests from Los Angeles to London.



"W guests want to live a stylish, more sustainable lifestyle and this

partnership is a way to allow them to do so when they are on the road,"

said Sarah Doyle, Global Brand Director of W Hotels Worldwide. "Working

with will.i.am and Coca-Cola's EKOCYCLE(TM) brand allows us to 'change' our

sheets, reset our alarm clocks and pledge to make a difference one W

Hotel stay at a time."



Embedded in the ethos that "waste is only waste if we waste it," the

idea for EKOCYCLE(TM) was born after will.i.am was inspired to turn waste

left behind at a Black Eyed Peas gig into recycled sought-after objects

and joined forces with The Coca-Cola Company. EKOCYCLE(TM) has a simple

ambition: work with iconic brands to help consumers recognize that items

they consider waste today can live on as brand new lifestyle products

they can use tomorrow. As longtime partners, Starwood Hotels Resorts

(NYSE:HOT), the parent company of W Hotels, and The Coca-Cola Company

share a similar vision when it comes to global sustainability, which

makes W and EKOCYCLE(TM) the perfect pair.

"I am very excited to bring the EKOCYCLE(TM) movement to W Hotel guests

around the world," said will.i.am. "When it comes to finding partners

for the EKOCYCLE(TM) initiative, Coca-Cola and I want to work with those

who understand our message: that being more sustainable can be stylish.

The new EKOCYCLE(TM) sheets and chargers that will now be at W are further

proof that we can transform so much of the way we live through more

sustainable, recycled materials."

Bea Perez, Vice President and Chief Sustainability Officer at The

Coca-Cola Company said: "The EKOCYCLE(TM) brand mission is to excite and

inspire people around the idea that waste can be valuable and create

new, desirable products. Starwood Hotels Resorts Worldwide has been a

likeminded innovator of sustainable solutions and longtime partner of

Coca-Cola. We're delighted that W Hotels is joining the EKOCYCLE(TM)

movement and providing hotel guests worldwide with the opportunity to

experience sustainable luxury with EKOCYCLE(TM) brand sheets."

The official partnership kicks off tonight with an exclusive celebration

at the flagship W New York, hosted by W Hotels, will.i.am and The

Coca-Cola Company. W New York revolutionized the hotel industry when it

debuted in 1998, making it the perfect location for yet another

hospitality revolution: this unique blending of style with

sustainability. For guests who want to continue to sleep eco-chic long

after they Indian Ethnic Jewellery check out, the sheets (starting at $207) and MCAV ($75) will

soon be available for purchase online at whotelsthestore.com.

For more information about W Hotels, please visit www.whotels.com.

To learn more about the EKOCYCLE(TM) brand initiative, visit EKOCYCLE.com.

Join the conversation by following @WHotels @iamwill @EKOCYCLE

@CocaCola. Every change you make counts. Tell us how you will live more

sustainably in 2015 with #THREADSCOUNT.

About W Hotels Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry

innovator with 46 hotels and retreats, including 17 W-branded

residences, in the most vibrant cities and exotic destinations around

the world. Inspiring, iconic, innovative and influential, W Hotels

provides the ultimate in insider access, offering a unique mix of

cutting-edge design and passions around fashion, music and

entertainment. W Hotels offers a holistic lifestyle experience that is

integrated into the brand's sensibility through contemporary restaurant

concepts, glamorous entertainment experiences, stylish retail concepts,

signature spas and inspiring residences. With more than 16 years of

proven success, W Hotels is on track to reach 60 hotels by 2017. W

Hotels have been announced for Changsha, Shanghai, Amsterdam, Abu Dhabi,

Mumbai, Dubai, Jakarta, Panama, Muscat, Chengdu, Suzhou, New Delhi, and

Kuala Lumpur, while upcoming W Retreats include Goa, India. For more

information, visit www.whotels.com

or www.facebook.com/whotels.

To live the W Hotels lifestyle 24/7/365, visit www.wresidences.com.

Follow @WHotels on Twitter and Instagram.

About EKOCYCLE(TM):

With a shared interest in making a positive impact on our world, The

Coca-Cola Company and will.i.am have come together to create the

EKOCYCLE(TM) brand. The EKOCYCLE(TM) initiative is a platform that captures

The Coca-Cola Company's and will.i.am's vision of a world where waste

becomes a resource to create new things. To know about essential hints about Online fashion jewellery and in some cases on Cheap Fashion Jewellery, visit these superb sites.At the core of the initiative

is the idea to partner with lifestyle brands to help promote

sustainability through aspirational, yet attainable products made in

part from recycled materials.

EKOCYCLE(TM) products repurpose items such as plastic bottles for use as

recycled content in fashion-forward lifestyle products through the help

of today's biggest trendsetters and brands. To further reinforce The

Coca-Cola Company's commitment to promote recycling, the Coke® brand

name - spelled backwards, "EKOC" - is embedded into fashion jewellery stores india the EKOCYCLE(TM)

moniker.

The EKOCYCLE(TM) brand offers a full line of apparel and lifestyle product.

To learn more about the EKOCYCLE(TM) brand initiative and products visit

EKOCYCLE.com. EKOCYCLE can also be found on Facebook at

facebook.com/EKOCYCLE and Twitter at twitter/com/EKOCYCLE.

About The Coca-Cola Company



The Coca-Cola Company (NYSE:KO) is the world's largest beverage company,

refreshing consumers with more than 500 sparkling and still brands.

Led by Coca-Cola, one of the world's most valuable and recognizable

brands, our Company's portfolio features 20 billion-dollar brands

including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater,

POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle.

Globally, we are the No. 1 provider of sparkling beverages,

ready-to-drink coffees, and juices and juice drinks. Through the world's

largest beverage distribution system, consumers in more than 200

countries enjoy our beverages

at a rate of 1.9 billion servings a day. With an enduring commitment to

building sustainable communities, our Company is focused on initiatives

that reduce our environmental footprint, support active, healthy

living, create a safe, inclusive work environment for our

associates, and enhance the economic development of the communities

where we operate. Together with our bottling partners, we rank among the

world's top. This awesomely gifted author writes revealing resources pertaining to Fashion Jewellery stores and in some cases on Online fashion jewellery.10 private employers with more than 700,000 system

associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com,

follow us on Twitter at twitter.com/CocaColaCo,

visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com

or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

About will.i.am

A multi-faceted entertainer, creative innovator and philanthropist,

will.i.am is best known for his work with The Black Eyed Peas. As a

producer, will.i.am has also worked with some of the music industry's

biggest names including Michael Jackson, Rihanna, Usher, Miley Cyrus,

Nicki Minaj, Britney Spears, David Guetta and film composer Hans Zimmer.

Recognized and honored by numerous industry organizations for artistic,

business and philanthropic achievements, will.i.am is the recipient of

multiple GRAMMY® awards, a Latin GRAMMY® award, an Emmy® award, two

NAACP Image Awards®, the BMI® President's Award and a CLIO Award.

will.i.am's i.am.angel(TM) Foundation (www.iamangelfoundation.org)

supports young people through programs focused on STEAM (science,

technology, engineering, arts, math) education via after-school tutoring

and activities that build STEAM and coding skills.


Vínculo permanente hacia el artículo completo

http://fallaciousray2729.hazblog.com/Primer-blog-b1/W-Hotels-Worldwide-william-and-The-Coca-Cola-Company-Introduce-the-EKOCYCLEa-Brand-to-W-Hotel-Guest-Rooms-across-the-Globe-b1-p9.htm

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